Who are you? I really want to know.

Do you hear my best Roger Daltrey coming through that title? If so, it dates you. And me. But this is not about the rock stars we never were. This is about the rock star of corporate America: Apple. Although if I had to further anthropomorphize that particular company, I’d say it’s probably more of a Dave Matthews then an aging (ageless?) classic rocker. And I don’t mean in appearance (although there is something iPod-esque about D.M.’s features) – I mean in personality. I mean in the use of clever, subtle subversion, rather than overt, bare-chested peacock style subversion. Better, in the case of D.M. and Apple, giving the necessary impression of being subversive (a degree of subversion is critical to maintaining rock star status) while at the same time being pretty clean cut and non-offensive to the American parents and the status quo. What do you think – am I being unfair to Dave Matthews, to Apple, or to both? What rock star best embodies your favored corporations, or vice versa?

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