Welcome to the MLCreative Idea Festival. (Join the party).
Ideas move in mysterious ways, sometimes flowing smoothly in the path of least resistance, more often flitting bat-like in and out of brain range. We jot ours down and store them here. Take a look, browse the archives, maybe you'll find something useful or provocative or inspiring. Or objectionable. Either way, Let us know. We love conversation.
Living in a small, quaint, historical town, in a time very much akin to the present (okay, the present), MLC is witness to a pretty much constant battle between the forces of progress and the forces that would prefer not to. Given the state of reality, the forces against progress fight at best a slowly losing...
MLC recently made a field trip to Mass MoCA to check out the Sol Lewitt retrospective arrayed on nearly an acre of specially built interior walls, covering three full floors of one of the old abandoned mill buildings that comprise this stunning museum. The Sol Lewitt paintings and wall-drawings were compellin...
How do YOU prepare for the day? Lately I've tried walking meditation, and I find it incredibly difficult and only mildly rewarding. How does it work? The basic idea is to empty one’s mind of all the complicated, difficult, exciting, stressful details of the coming day and keep it that way for as long as...
I received a lot of feedback on my rock-star/corporate-identity post of a while back (okay, no actual ‘comments’ per se, but a clamor of attention from my imaginary audience) which brought me to think a bit more deeply about what defines a company and what does (can) a company do to define itself.
As an agency, a ‘third-party vendor’, we hold a unique position to the companies we support: embedded and engaged enough to have a comprehensive understanding of company policy, mechanics, ethos and culture, but not actually sharing the same halls, cubicles and water-cooler discussions as the bona fide, healt...
Do you hear my best Roger Daltrey coming through that title? If so, it dates you. And me. But this is not about the rock stars we never were. This is about the rock star of corporate America: Apple. Although if I had to further anthropomorphize that particular company, I’d say it’s probably more of a Dave Ma...
A blog of ten thousand posts begins with a single word. And as anyone knows who has undertaken a significant task, whether it’s training for a marathon, or learning an instrument, or digging a ditch – whether it’s something you aspire to do or feel compelled to do, or are instructed to do – it often ain’t eas...
